9/2/2023 0 Comments Airtable linkedin![]() ![]() We originally focused on brand awareness and just establishing a consistent presence on LinkedIn. ![]() RK: And how would you describe Airtable's LinkedIn strategy?ĬK: This has also been an evolution for us. But as our enterprise business has grown and our company strategy has evolved, LinkedIn has quickly become a top priority as it impacts all phases of the customer journey in a measurable way. When I first joined Airtable two years ago, LinkedIn was not a priority, as our original PLG ( Product-Led Growth ) model drove amazing organic word-of-mouth on Twitter and still does today. ![]() The pandemic and subsequent Great Reshuffle has further increased LinkedIn's relevance, and today 4 of 5 LinkedIn members are business decision-makers. How important is a platform like LinkedIn for a B2B company like Airtable?ĬK: LinkedIn has been a critical platform for B2B companies for several years as it evolved from being just a job board/online resume into a community where business professionals consume content. To paraphrase the book: Markets are conversations, conducted by humans, and in a human voice. This translates to my overall philosophy, which is that through social media you can build genuine customer relationships which are both sustainable and have a measurable business impact. RK: How would you describe your social media philosophy or your approach to this field?ĬK: There's an old business book called The Cluetrain Manifesto which in many ways foreshadowed the impact of the Internet on business relationships, marketing, and what would ultimately become social media. ![]()
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